Hi, we're Yev and Veronika: a lifelong football husband and a tennis-turned-football wife. With a shared love for sports, healthy living, and a winning mindset, we constantly push each other out of our comfort zones. So much so that Yev talked Veronika into lacing up her boots and joining a local coed league alongside him for the very first time in her life.

Along the way, we noticed something on every pitch we stepped onto. Football is often portrayed as if there’s only one way to play it: the academy kid, the pro, the highlight reel. But that’s not how most of us play it. Some of us have had a ball at our feet since we could walk. Some picked it up at 22. Some quit after school and came back years later, rusty and hungry. Every one of these has a place in the game, and none of them should feel like they don’t belong in it.

That’s why we created Set The Pace: football gear made for every pace the game is played at. From grip socks to shin pads to retro jerseys, everything we make is designed to help you play with more comfort, confidence, and focus, whether you’re chasing your first goal or your hundredth.

From our at-home warehouse in the heart of downtown Toronto, we fulfill every order with love and gratitude, excited to see more of you joining us in the beautiful game and resonating with our story.

Thank you for setting that pace with us!